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Sensitive skin: what to look for on a label

Fragrance, alcohol, essential oils: a short guide to reading an ingredient list when your skin reacts to everything.

A woman applying cream to her cheek.
A woman applying cream to her cheek.

Ingredient lists are written for chemists, not for people standing in a bathroom with red cheeks. Here is what we look for, and what we avoid, when we formulate for sensitive skin.

Fragrance is the first suspect

“Parfum” or “fragrance” can hide dozens of ingredients. If your skin reacts easily, start with fragrance-free versions of everything you use daily.

Short lists are easier to trust

The fewer ingredients, the easier it is to find the one that bothers you. Our serum has eleven.

Bakuchiol, the gentle alternative to retinol.
Bakuchiol, the gentle alternative to retinol.

Patch test, always

A little product behind the ear, two evenings in a row. No reaction? Then it is time to try it on your face.

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